Corporate responsibility plays a decisive role in how we conduct our business and engage with the many communities we serve. We focus efforts on six key areas where we can make a positive difference: protecting the environment, engaging and building communities, providing universal access to our services, developing our people, providing reasonable returns to our shareholders and being a safe and ethical business.
The Corporate Responsibility Policy guides our actions and programmes in these areas. The dedicated Corporate Responsibility Board Committee, headed by our Chairman, Dr Raymond Ch’ien, monitors activities. It is supported by the Corporate Responsibility Steering Committee, which represents the business units and other departments involved in programming. This committee is responsible for resources allocation for proposed initiatives and the shared learning across the organisation from actions taken.
The many actions and initiatives are determined by the individual business units in response to the needs identified. For example, the corporate volunteering programme, More Time Reaching Community, gives staff the opportunity to be involved directly with the community. Last year over 5,600 volunteers participated in activities benefiting the many community groups, in particular, the elderly, people with disabilities and school children.
Social inclusion is a growing area of corporate responsibility opportunity. Our programmes for fare promotions and concessions have ensure good value for money in services. In 2011, this amounted to some HK$1.7 billion. This year, an additional HK$670 million in new promotions will benefit an even wider range of customers, whether they are frequent or infrequent travellers, or taking long or short journeys on the MTR. The new initiatives coupled with existing promotions and concessions bring the total package up to HK$2.3 billion for the year.
Inclusion also means universal access to our services. Under our Listening • Responding programme, we are installing lifts in several more stations to provide ease of access and are upgrading current stations to be more user friendly for convenience of our passengers, especially for elderly passengers, passengers using wheelchairs and those travelling with baby prams. Our new rail lines are planned for seamless access with better street-level connectivity and overhead covered walkways leading to stations.
The Community page discusses several more programmes and initiatives involving the arts, environment and community projects.