MTR - caring for life's journeys

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More Time Reaching Community –
Fu Hong Society Cookie Mosaic

When Benson Hui was asked to help build the world’s largest mosaic made entirely of homemade cookies, he was eager to join in. The response was typical of Mr Hui, a member of MTR Corporation’s Investment Property Department and a dedicated volunteer under the corporation’s employee volunteering programme, More Time Reaching Community scheme.

To achieve their goal of breaking a Guinness World Record, MTR volunteers joined over 300 members of the Fu Hong Society, Ocean Park and other corporate volunteers to create a 35m2 mosaic made entirely out of homemade cookies. The design was nearly twice as big as the previous record holder, a 16.53m2 piece of cookie art.

Fu Hong Society is a Hong Kong organisation that offers services such as workshops, hostels and training centres to people with disabilities and autism. The organisation held the event along with Ocean Park as a prelude to a series of social inclusion activities to celebrate the 35th anniversary of Fu Hong Society.

Mr Hui said over 50,000 homemade cookies were used to make the mosaic. “The activity was a good way of bringing out the message of social inclusion,” he said. Not to worry about all of that delicious baking going to waste - after the event the cookies were donated to underprivileged groups in the community.

Volunteers from the More Time Reaching Community scheme actively donate their personal time to participate in volunteering events. The programme allows staff members to initiate volunteering projects in the community based on their own interests, while the corporation provides support in funding and logistics and gives recognition through certificates and awards as well as organises an annual gathering to show appreciation. In 2011, 206 community projects were organised, involving over 5,600 volunteers.

Cary Hui from MTR Corporation’s Operations Training Department has been coordinating events with Fu Hong Society for the past five years. She first became interested in the organisation when she saw a poster for Fu Hong Society designed by a local artist. “I liked that the poster represented Hong Kong art and design and also supported a great local organisation,” said Ms Hui.

She was drawn to Fu Hong Society because it focused on people with disabilities and autism. “Many volunteers are interested in working with the elderly and children,” she said. “With Fu Hong Society, I saw an opportunity to help in a different way.” She enjoys working with the organisation and regularly participates in volunteer events.

Corporate responsibility plays a decisive role in how we conduct our business and engage with the many communities we serve. We focus efforts on six key areas where we can make a positive difference: protecting the environment, engaging and building communities, providing universal access to our services, developing our people, providing reasonable returns to our shareholders and being a safe and ethical business.

The Corporate Responsibility Policy guides our actions and programmes in these areas. The dedicated Corporate Responsibility Board Committee, headed by our Chairman, Dr Raymond Ch’ien, monitors activities. It is supported by the Corporate Responsibility Steering Committee, which represents the business units and other departments involved in programming. This committee is responsible for resources allocation for proposed initiatives and the shared learning across the organisation from actions taken.

The many actions and initiatives are determined by the individual business units in response to the needs identified. For example, the corporate volunteering programme, More Time Reaching Community, gives staff the opportunity to be involved directly with the community. Last year over 5,600 volunteers participated in activities benefiting the many community groups, in particular, the elderly, people with disabilities and school children.

More Time Reaching Community –
Fu Hong Society Cookie Mosaic

When Benson Hui was asked to help build the world’s largest mosaic made entirely of homemade cookies, he was eager to join in. The response was typical of Mr Hui, a member of MTR Corporation’s Investment Property Department and a dedicated volunteer under the corporation’s employee volunteering programme, More Time Reaching Community scheme. more

Social inclusion is a growing area of corporate responsibility opportunity. Our programmes for fare promotions and concessions have ensure good value for money in services. In 2011, this amounted to some HK$1.7 billion. This year, an additional HK$670 million in new promotions will benefit an even wider range of customers, whether they are frequent or infrequent travellers, or taking long or short journeys on the MTR. The new initiatives coupled with existing promotions and concessions bring the total package up to HK$2.3 billion for the year.

Inclusion also means universal access to our services. Under our Listening • Responding programme, we are installing lifts in several more stations to provide ease of access and are upgrading current stations to be more user friendly for convenience of our passengers, especially for elderly passengers, passengers using wheelchairs and those travelling with baby prams. Our new rail lines are planned for seamless access with better street-level connectivity and overhead covered walkways leading to stations.

The Community page discusses several more programmes and initiatives involving the arts, environment and community projects.