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COMMUNITY As a corporate citizen, MTR seeks to identify areas of need where it can assist the community at large and interacts with people in ways that reinforce MTR's standing in the community.  Supportive Advertising Policy The Corporation often supports community events by providing free advertising space to non-profit making organizations.  Art
in Stations InitiativesThe programme commenced in 1998 with the aim of incorporating artistic elements into the MTR network to provide passengers with a more comfortable and enjoyable travelling environment. The most recent initiative was the Art in Station Architecture programme which was launched in 2001. Liaison with Public To facilitate communication with the general public, liaison meetings in the form of coffee evenings (24 during 2002), school talks (30), talks to senior citizens (16), visits to the railway and related work sites (304) were organized. MTR representatives also attended 39 community liaison Meetings and 18 live phone-in radio programmes. Pedal Kart 2002 Grand Prix On the second and third of March 2002, a 24-hour Pedal Kart Grand Prix was organised by the Hong Kong Round Table No 10. 29 organisations entered 45 karts to raise funds for the needy. MTR's four kart teams raised around HK$71,000 for charity and travelled over 2,000 km. Major beneficiaries include Worldwide Fund - Wheelchair Access Walkway at Mai Po Marshes, Sunbean Children's Home, Hong Chi Association and Hong Kong Society for Rehabilitation. MTR's Corporation Community Involvement Team (CCIT) With their caring attitude, the 120 staff belonging to the CCIT organize between 8 and 10 events per year to help those in the community in need. Donations In 2002, MTR donated a total of HK$273,650. Of this, HK$245,650 went to the Community Chest of Hong Kong. To demonstrate our commitment to supporting charitable causes and promoting 'Green' initiatives, MTR provided 30,000 free tickets for the Community Chest Green Day in 2002.  |
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