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SOCIAL RESPONSIBILITY
MTR in prior years has included a section entitled People. This year
we have decided to extend the scope of this section to include our
wider social responsibility. As noted in the CEO's Statement this
section presents our first steps in developing a Corporate Social
Responsibility Policy and communicating that to all our stakeholders.
Further developments will be included in subsequent sustainability
reports. Any comments or suggestions on this section or any other
section are greatly appreciated.
MTR delivers a world-class railway service in Hong Kong and in doing
so provides people with more time for life. In addition, MTR plays
a pivotal role in establishing new communities in Hong Kong centered
on rail access through its property development activities.
At MTR, we believe that in order to ensure long term financial sustainability
we must operate with the highest possible ethical standards with trust
from all our stakeholders. Our social responsibility is focused on
delivering quality to our passengers, developing and retaining the
best people, ensuring good health and safety of all those that interact
with us, dialogue with stakeholders affected by our future development
and engagement with the local community.
MTR's Approach to Social Responsibility
Corporate Social Responsibility (CSR) is defined by Business for Social
Responsibility as "Achieving commercial success in ways that honour
ethical values and respect people, communities, and the natural environment".
This is somewhat similar to Corporate Sustainability which is defined
by the Dow Jones Sustainability Index as "a business approach that
creates long-term shareholder value by embracing the opportunities
and managing the risks deriving from economy, environmental and social
developments." Corporate Sustainability requires a robust business
case, whilst CSR attaches greater importance to values-driven businesses.
By applying a risk management approach as outlined in Section 4, MTR
considers CSR to embody the spirit in which Corporate Sustainability
is undertaken. The issue becomes which ethical values are recognized
and prioritised and how the business honours those values. As such,
CSR helps bring a fresh perspective to the identification and management
of MTR's business risks. The 2002 MTR Corporate Sustainability Report
illustrated how the Corporation currently links its core values of
Respect, Service and Value, to the three major stakeholders, Customers,
Staff and Shareholders, through an inter-relationship matrix. The
cells of this matrix give staff and management a better focus on the
more important indicators.
For CSR issues in general, the Corporation has found that the best
and perhaps simplest way to get a better understanding of the issues
is to ask its stakeholders, including staff, passengers and communities
living near proposed new rail infrastructure such as West Island Link
and South Island Link. Details on these surveys and initiatives are
presented in the following sections.
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