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With our growing international business, in particular with
developing economies such as China, we are at the
threshold of a paradigm shift in our sustainability practices
and broader stakeholder engagement processes. Issues
with supply chain management, sub-and sub-subcontractors,
and the up/downstream impacts on our
businesses are complex, legally opaque and at best weak
in process monitoring. As such, we have yet fully to absorb and assess the risks and consequences. With so many
unknowns, our immediate agenda is internally to
formulate policy basics beyond the current Code of
Conduct standards, and to gather and observe the best
practice of companies already established in China and
elsewhere on their framework for CSR. The planned series
of information exchange forums and meetings to be held
in the next year will help to define best-practice strategies
and procedures to adopt and employ within our own
business model.
Moving the social sustainability agenda forward during
the year proved challenging. Our efforts focused on the
review and assessment of practices and targets that were
prioritised according to the corporate growth strategy. The
targets for 2004, nonetheless, have been largely attained,
providing a degree of progress, in particular on the Code
of Conduct and employee buy-in to the change in
corporate culture. Our 2005 targets link to the broader
planning and necessary marshalling of resources to
implement our newly formulated competitive advantage
strategy in sustainable practices.
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