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In a move to further the agenda in understanding the
CSR/stakeholder/EWRM link, a new series of private
information exchange sessions with stakeholders addressing
CSR risks for global business practice will be conducted.
Subjects will include priority areas such as supply chain and
materials sourcing, sub-contracting and environmental
impact monitoring. Our purpose is to identify and prioritise
our own risks and learn through case history and market
experience the best practice for our needs. In addition to
creating an international benchmarking process, the
conclusions will influence internal policy direction and
critical components of the EWRM strategy.
The community has stated its case in terms of expectations
as stakeholders, in particular in the areas of comfort, safety
and reliability. Better, more frequent engagement as
exemplified by the award-winning public communications
exercise staged in response to an attempted arson attack
serves as a blueprint for future engagement.
To better
gauge and track customer expectations, two surveys
were undertaken in 2004 for the purpose of identifying
and taking action on the gaps in our passenger services.
Notwithstanding overall perceived improvement, steps
in the areas of crowding, air-conditioning and incident
recovery are being undertaken to bring us in line with
best practice.
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