Corporate Responsibility
Corporate Responsibility

Toy Image DIY Design Competition

Exhibition dates: 12.12.2012 - 05.01.2013
Co-organised with: Hong Kong Design Institute
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The distinctive culture and heritage of Hong Kong's different districts come to life in cute and charming ways in a unique "art in mtr - arttube" exhibition that opened at MTR Central Station today (12 December 2012).

The event showcases 18 outstanding entries from the Toy Image DIY Design Competition organised by Hong Kong Design Institute (HKDI). The competition is one of the highlight events held to celebrate the 30th anniversary of the Vocational Training Council of which HKDI is a member institution. Secondary school students were asked to come up with designs for popular Qee Bears that reflect the characteristics of the districts in which they live or study in the competition.

"Qee Bears are the original creations of innovative toy designer, Dr Raymond Choy. We thought this home-grown icon would offer a fantastic `canvas' for local students to develop their interest in design and explore their own talents. By doing so, they also show how design is such an integral and important part of the fabric of our community," said Mr Edwin Wong, Lecturer at HKDI's Department of Foundation Studies.

Eighteen of the outstanding entries - one representing each of Hong Kong's 18 districts - are on display in a mini-art gallery near Entrance/Exit J of Central Station until 5 January 2013. The overall champion is a black-and-white toned Qee Bear representing Kwun Tong District's transition from an industrial area into a centre for art and design. The 1st runner-up is a Qee Bear dressed as the deity Wong Tai Sin where temple forms the centrepiece of that district, while the 2nd runner-up illustrates the uniqueness of Sai Kung by depicting the district's amazing scenery on the Qee Bear.

"The level of detail in these designs is really impressive. The students should be commended for the ways in which they have captured the essence of Hong Kong's past and present with their designs. I am sure that passengers will enjoy this great exhibition and recognise the talent of our young designers," said Mr Jay Walder, Chief Executive Officer of MTR Corporation.

Qee, pronounced as "key", was first created by Dr Raymond Choy in 2002 as a fashionable accessory. The do-it-yourself version aims to provide aspiring designers/artists with a 3D canvas to express their own original works.

"art in mtr - arttube" was launched in December 2003 and provides a platform for aspiring artists, designers and talented individuals in the creative industries to showcase their works to the community.

Toy Image DIY Design Competition
Toy Image DIY Design Competition
Toy Image DIY Design Competition
Toy Image DIY Design Competition
Toy Image DIY Design Competition