Graduate Development Programmes

Functional Professional Expertise – Corporate Affairs and Branding Associate (CA&BA) Programme

The Corporate Affairs and Branding Associate (CA&BA) Programme provides graduates with a series of customised development initiatives to gain exposure across functions in corporate relations, corporate communications and branding. You will work in a fast-paced environment and take part in matters in relation to external stakeholders, including the media, Councils, Committees, various authorities and the mass public, in planning and implementing communications strategies, organising publicity events, conducting researches, branding initiatives as well as taking up project-based assignments under the mentorship of senior managers.

We are looking for:

Final year students or recent graduates, who possess excellent academic achievements and the following qualities:

  • desire to pursue a career in corporate relations, corporate communications and branding
  • sensitivity to current affairs and corporate movements
  • high development potential
  • good analytical and problem-solving skills
  • excellent spoken and written English and Chinese (including Putonghua)